Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith

Author:Paul Smith [Smith, Paul]
Language: eng
Format: mobi, epub, pdf
Publisher: Amacom - A
Published: 2012-08-07T14:00:00+00:00

SUMMARY AND EXERCISES

1. There are a countless number of things to distract people from their work. Keeping them motivated and focused on their objectives requires inspirational leadership. The next time one of your employees faces a major distraction, share the story of John Stephen Akhwari (finishing the race). People can tell the difference between a starter and a finisher. Finish strong.

2. Getting people to appreciate that special assignment off the proven path is an even tougher task. Delaine’s story of pioneers and settlers could be just what you need.

3. Keeping employees motivated in good times is hard enough. In tough times it’s even harder. Having your business declared unconstitutional is about as tough as it gets. If Rodger Wasson and the Almond Board made it through, so can your company. Share Rodger’s story. Then get to work. (U.S. v. California Almonds)

4. Stories can even help your team avoid hard times in the first place. Jeff Strong’s story of the Fayetteville Bulldogs inspired his organizations to stay engaged and face each opportunity as if it were their last. It can do the same for yours. (There isn’t always a next time.)

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